The Life and Career of Simon-Peter Shukri Masri

A Journey of Passion, Scent, and Timeless Elegance

Born in Canada, Simon-Peter Masri exhibited an affinity for beauty in its myriad forms from a young age. With a keen eye for aesthetics, he often expressed his admiration for what he termed "beautiful things, beautiful people, and beautiful scents." This early inclination towards elegance and refinement would later become the cornerstone of his illustrious career in the fragrance industry.

Simon-Peter pursued higher education at the prestigious University of Toronto, where he majored in political science. His academic journey was complemented by a minor in Near and Middle Eastern civilizations, a choice that would later inform his creative endeavors. The rich tapestry of ancient cultures and their storied histories left an indelible mark on his imagination, sowing the seeds for his future work in the world of luxury fragrances.

Initial Foray into the Beauty Industry

Upon completing his degree, Simon-Peter decided to follow his passion for fragrance. His journey began in some of the world's leading perfume houses, where he worked as an executive. This decade-long experience in the beauty industry not only honed his skills but also deepened his understanding of the multifaceted nature of scent and its profound impact on human emotions and memories.

A Vision Realized

Fueled by a long-standing vision, Simon-Peter embarked on a personal and professional odyssey to create a collection of luxury fragrances. Drawing inspiration from the deeply resonant love stories that have punctuated human history, he sought to craft scents that transcended time. His approach was meticulous and reverent, using only the finest harvested ingredients to conjure fragrances that were both inspired by antiquity and strikingly avant-garde.

A History of Love & Perfume

The culmination of his efforts was the launch of his inaugural collection, "A History of Love & Perfume." This collection was more than a mere assemblage of scents; it was a narrative journey, each fragrance a chapter in an epic tale of love and passion. Simon-Peter's belief that "stories are the substance of the scent and notes the interpretation of the chronicle" served as a guiding principle in the creation of each unique fragrance.

The Philosophy of Scent

Simon-Peter's philosophy is rooted in the conviction that a fragrance is more than a sensory experience; it is a vessel for storytelling. Each scent in his collection is meticulously crafted to evoke specific emotions and memories, transporting the wearer to different times and places. This narrative approach to perfumery sets his work apart, imbuing each bottle with a sense of history and timelessness.

Discover Bi-Simon

Bi-Simon, the brand that emerged from Simon-Peter's vision, invites fragrance enthusiasts to embark on a journey through time. Each fragrance in the collection is a tribute to the beauty and complexity of love, capturing its many facets through carefully selected notes and accords. By exploring the stories behind each scent, wearers are invited to connect with the past while experiencing the timeless elegance that defines Simon-Peter's creations.

Simon-Peter Masri's journey from a young admirer of beauty to a celebrated creator of luxury fragrances is a testament to the power of passion and vision. His work continues to inspire and enchant, offering a sensory exploration of love and history through the art of perfumery. As Bi-Simon grows and evolves, it remains a beacon of elegance, inviting all to discover the profound stories woven into each exquisite scent.