Our founder, Simon-Peter Masri was born in Canada. From a young age, Simon-Peter developed an interest in what he describes as "beautiful things, beautiful people, and beautiful scents". He attended the University of Toronto, where he majored in political science, and minoring near-middle eastern civilizations. Upon completion of his degree, he decided to pursue his passion of fragrance. He began by working as an executive for some of the worlds leading perfume houses. After a decade in the beauty industry, he embarked on what he conceived several years earlier, a collection of luxury fragrances, inspired by the intensely felicitous love stories. Using only the finest in harvested ingredients to develop a collection roused by antiquity, yet timelessly avant-garde. His inaugural collection,  "A History of Love & Perfume" was born.  His belief  in that stories are the "substance of the scent and notes the interpretation of the chronicle" are a compass for every scent in the collection. Take a journey back in time and discover Bi-Simon.